There’s nothing new about people using mascara to enhance the color and shape of their eyes. The Egyptians were doing it 4,000 years ago. However, when a mascara gets formulated with light-resonating properties and still meets the highest environmental and safety standards, that’s news.
The news maker is a high-performance mascara that was engineered by Ariel Laboratories chemists using mineral pigments expressly selected for their light resonating capabilities. “There’s nothing else like this on the market,” says Peter Bohm, President and CEO of Ariel Labs. “It lengthens and thickens lashes while enhancing eye color brightness.”
The new mascara formula is now being manufactured in super-bright and muted colors, both with the ability to bring out latent eye color. The new formula also doesn’t smudge or “cry away” and is easily applied with any well-designed brush.
With only mineral pigments being used, the product is Polyethylene Glycol-free. Polyethylene Glycol (PEG) is the commonly used poly ether compound that contains potentially toxic ethylene oxide and Dioxane, and has come under extreme scrutiny of late. This new mascara will be genuinely welcomed on the shelves of California retailers where a product is not allowed to have a single trace of Dioxane.
The new formula is best packaged in round, slender containers which extends product life and minimizes drying. A slender, round brush large enough to pick up across the entire product surface provides outstanding application results. For more information on Ariel Labs, please visit us here.